Powerful cybersecurity solutions don’t have to be complicated. Controla is a startup that protects small and mid-sized businesses against essential cyber threats without overwhelming them with complexity or cost. Their platform identifies risks, automates protection and provides simple, one-click security solutions. Any business that wants a quick overview of their cyber risks can easily get started with Controla’s free risk analysis tool.
Controla’s approach to cybersecurity is inspired by the Pareto Principle: the idea that 80% of an outcome often comes from 20% of the effort.
When Controla contacted us to help them redesign their brand, we were inspired by their pragmatic attitude. We started by designing the most essential components needed for the updated brand: a tone of voice, logotype, colour palette, typography, and visual elements such as emanata, small expressive marks that can add playful emphasis to images or text.
Next, we put the new brand elements to use by redesigning Controla’s digital platform and website. We put extra effort into balancing the serious nature of cybersecurity with a simple, friendly design language. For example, this meant adding occasional bursts of colour and energy from hand-drawn icons and emanata, small expressive marks that add playful emphasis to images or text.
With this updated brand, Controla can now use versatile elements to flex from serious to casual designs depending on context. We’re very happy to support them on their mission to help small companies take control of their cybersecurity.
