No matter what type of project we get involved in, we always approach work iteratively. This means we move gradually from lo-fi sketches to hi-fi prototypes so we can explore more ideas. Iterative design leads to better products and services over time, especially in innovation projects where we often need to adapt to feedback from early customers. We also use a similar iterative approach for marketing and communication. Just like design, marketing also needs to adjust over time, from lo-fi exploration to hi-fi campaigns.
We designed the first version of the Advagym app, as well as their videos. Since these projects go through many different phases of design and development, this means several iterations over time. The promo video above is the fourth version that we’ve created for Advagym. Earlier, lo-fi versions of this video were used to sell in pilot projects as well as to explore different design directions, such as watches, magnets and dashboards.
Four video and design iterations. From lo-fi exploration to hi-fi promotion material
