design blogThoughts & Musings
There are many reasons to create a first product video while your product is still under development: 1. It helps clarify the product vision to your team ..
When we think about the internet of things, some types of connected objects make a lot more sense than others. Training equipment are great examples of tools ..
We often make tech-focused videos that follow a simple formula. After making dozens of short videos like these, we were happy when Entry Point North ..
A great way to test if you know something is trying to teach it to others. We often coach small teams and startups in design and innovation methods. This year ..
Have you ever met a team that is on a mission? Since many companies writeridiculous mission statements, anyone that communicates an engaging purpose ..
How quickly can you explain your product, service or idea? Can you make a video that captures it in one and a half minutes? If not, there is a risk that you are building ..
Blend is the most ambitious project we ever worked on at BlackBerry. Unlike other apps initiated by our team, this one turned into much more of a “serious business” ..
The best quantified self projects have a clear and focused purpose. Still, it seems like many of today’s sensor-packed wearable devices don’t address any ..
I was lucky to meet Nils from Minut when he was planning a Kickstarter campaign for Point. His vision and team were so inspiring that I joined them ..
One of my favorite books on communication (and design) is Made to Stick. It argues that sticky messages are told as simple, unexpected, concrete ..
The idea of public, interactive screens has fascinated me for a long time. I had the opportunity to present some thoughts on “screens anywhere” at two excellent ..
Video is an excellent design tool. Today, many teams create videos for launch or crowdfunding campaigns. It is a powerful way to engage potential customers ..
Guess who is wearing TV makeup in this video? No, it’s not Gary. It’s the demo, well at least metaphorically. The graphics in these user interfaces were specifically..
There are moments when everything seems to fall into place. Seeing a difficult project succeed beyond expectations after a long struggle is an amazing experience ..
Designing demos for big tech events is a weird kind of showbiz. Demos shown at extremely busy environments such as CES or MWC compete for people’s ..
Innovations face many types of obstacles. A common problem is that people can be reluctant to try out new solutions when ..
Video prototyping can be used for many things. We’ve often used it as part of a design process where we try to boil down an idea to its essentials. If something ..
Here’s a kind of cautionary tale about how a prototype once led to more attention than TAT could handle. In 2009, we held a series of brainstorming sessions around what ..
Do you know how to use candle wax when creating mobile concept videos? This video is a concept about multitasking, clipboards and off-screen touch surfaces that Emmy ..
Everybody in our team used to love theheadtracking Wiimote hacks by Johnny Lee. We started thinking about what this type of playful experience could mean to ..
I often think that any business could learn some lessons from showbiz. Creativity and communication skills are essential in ..