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From lo-fi to hi-fi
From lo-fi to hi-fi

No matter what type of project we get involved in, we always approach work iteratively. Iterative design means moving gradually from lo-fi sketches to hi-fi ..

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Internet memories
Internet memories

People take photos of things that matter in their lives. Some important moments are experienced online, but we don’t capture them as photos. We socialise, have fun ..

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Digital deluxe
Digital deluxe

We sometimes hear reports about the rise of luxury goods, but we haven’t seen much of it in digital products. Maybe people don’t know what digital luxury is or how it can ..

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What if?
What if?

We enjoy design projects where we get to ask a lot of “what if” questions. These projects involve many potential outcomes that need to be explored before practical ..

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Startup lessons
Startup lessons

Two years ago, E.ON asked us to help establish their startup accelerator in the Nordics. It's grown into a well-established program and for every batch, we have ..

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Mystery
Mystery

Many of us know the feeling of being lost. When working in innovation projects, there is no map. We have to discover the path ourselves and we have no idea where .. 

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Kickstarter #3
Kickstarter #3

The more capable a product is, the harder it can be to explain. Minut has just launched their second Kickstarter campaign for Point, which has evolved ..

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Context and closeups
Context and closeups

There are many reasons to create a first product video while your product is still under development: 1. It helps clarify the product vision to your team ..

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Retrofit
Retrofit

When we think about the internet of things, some types of connected objects make a lot more sense than others. Training equipment are great examples of tools ..

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People stories
People stories

We often make tech-focused videos that follow a simple formula. After making dozens of short videos like these, we were happy when Entry Point North ..

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Coaching
Coaching

A great way to test if you know something is trying to teach it to others. We often coach small teams and startups in design and innovation methods. This year ..

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Purpose
Purpose

Have you ever met a team that is on a mission? Since many companies write ridiculous mission statements, anyone that communicates an engaging purpose ..

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Product videos
Product videos

How quickly can you explain your product, service or idea? Can you make a video that captures it in one and a half minutes? If not, there is a risk that you are building ..

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Serious business
Serious business

Blend is the most ambitious project we ever worked on at BlackBerry. Unlike other apps initiated by our team, this one turned into much more of a “serious business” ..

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Kickstarter #2
Kickstarter #2

The best quantified self projects have a clear and focused purpose. Still, it seems like many of today’s sensor-packed wearable devices don’t address any ..

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Kickstarter #1
Kickstarter #1

I was lucky to meet Nils from Minut when he was planning a Kickstarter campaign for Point. His vision and team were so inspiring that I joined them ..

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Credibility
Credibility

One of my favorite books on communication (and design) is Made to Stick. It argues that sticky messages are told as simple, unexpected, concrete ..

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Screens anywhere
Screens anywhere

The idea of public, interactive screens has fascinated me for a long time. I had the opportunity to present some thoughts on “screens anywhere” at two excellent ..

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Vision videos
Vision videos

Video is an excellent design tool. Today, many teams create videos for launch or crowdfunding campaigns. It is a powerful way to engage potential customers ..

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TV makeup
TV makeup

Guess who is wearing TV makeup in this video‎? No, it’s not Gary. It’s the demo, well at least metaphorically. The graphics in these user interfaces were specifically ..

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Moments of magic
Moments of magic

There are moments when everything seems to fall into place. Seeing a difficult project succeed beyond expectations after a long struggle is an amazing experience ..

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From demo to app
From demo to app

Designing demos for big tech events is a weird kind of showbiz. Demos shown at extremely busy environments such as CES or MWC compete for people’s ..

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New & familiar
New & familiar

Innovations face many types of obstacles. A common problem is that people can be reluctant to try out new solutions when they involve too much novelty. This ..

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The Wizard of Oz
The Wizard of Oz

Video prototyping can be used for many things. We’ve often used it as part of a design process where we try to boil down an idea to its essentials. If something ..

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Too much attention
Too much attention

Here’s a kind of cautionary tale about how a prototype once led to more attention than TAT could handle. In 2009, we held a series of brainstorming sessions around what ..

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The candle wax trick
The candle wax trick

Do you know how to use candle wax when creating mobile concept videos? This video is a concept about multitasking, clipboards and off-screen touch surfaces that Emmy ..

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Playful perspectives
Playful perspectives

Everybody in our team used to love theheadtracking Wiimote hacks by Johnny Lee. We started thinking about what this type of playful experience could mean to ..

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Showbiz
Showbiz

I often think that any business could learn some lessons from showbiz. Creativity and communication skills are essential in in showbiz as well as in many other ..

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