Many of us know the feeling of being lost. When working in innovation projects, there is no map. We have to discover the path ourselves and we have no idea where it leads. For every new product idea, there are many mysteries to be solved. You need to find out who your customers are and if they have a problem that you can solve. You need to design solutions that they can pay for so you can run a sustainable business.

There are ways to solve these mysteries and mitigate the uncertainties of building new products. Tools such as The Mom Test and the Concierge Method can help teams answer critical questions early, before there is no turning back. We wanted share some of these tools to demystify innovation at our presentation at Creative Mornings in Malmö.