I was lucky to meet Nils from Minut when he was planning a Kickstarter campaign for Point. His vision and team were so inspiring that I joined them to help out with some communication work. Since the product had so many potential use cases, it was tricky to decide which story we should focus on for the video and campaign.
Successful ideas often build upon at least one larger trend that helps them succeed. We decided to tell the story of Point from the perspective of a person who travels a lot and who shares her home through Airbnb. It turned out really well and it was amazing to see the Point project fully funded after only 36 hours.